| Agility and Speed. How can Marketing boost reaction speed (in terms of decision making, product launch, and marcomm messages) to keep up with the pace of change? |
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| Marketing Productivity. How can Marketing grow the business, while also cutting costs? How can they do more with less? |
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| Content Strategy. How can Marketing more efficiently create a greater volume of content that is appropriate to customer needs? (e.g. aligning content to the buyer’s stage in the purchase process) |
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| Channel Partner Management. How can Marketing influence channel partners (brokers, dealers etc.) to better align with its strategies? |
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| Disruption. Where are the biggest risks in terms of technology, customer behavior, and/or emerging markets? |
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| Talent and Capabilities. What capabilities will Marketing need for 2015? How is the profile of a high-performing marketer changing? |
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| Global Expansion. How can marketing up skill regional marketers and balance the dual needs for global consistency and regional relevance? |
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| Voice of the Customer. What types of customer/consumer data are most important to collect and how are marketers collecting, aggregating, and using data. |
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| Product Design and Launch. How can I generate product ideas for a more diverse and global customer set? How can I boost launch speed to stay ahead of competition? |
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| Purchase Velocity. How can I use marketing automation (and other technologies/tactics) to improve the velocity of deals and shrink the sales cycle. |
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| Digital Integration. How can I rebalance and transform my marketing mix to account for the increasingly central role of digital? |
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