Google - Self Assessment

Section 1 of 2

To what extent do you agree or disagree with each statement as it relates to the marketing organization (defined broadly) at your company:

Our digital marketers are all well-versed in the dynamics, trends, and applications of social media

Our social media specialists go beyond tool know-how to intimately understand our business and the most interesting debates and conversations in our markets

There is a great deal of common language and terminology used between marketing staff across social media, paid digital media, and organic search

We approach search engine performance holistically with an integrated planning framework combining organic and paid search optimization

Social listening outputs are fed directly into our organic optimization, paid search, and content production efforts on a continuous basis

Meaningful search trends (e.g., rapidly ascending search terms) are fed directly into our social media, paid search, and content production efforts on a continuous basis

The way we "package" our digital content is strongly influenced by best practices for optimizing search and social media performance