Google - Self Assessment

Section 1 of 2

To what extent do you agree or disagree with each statement as it relates to the marketing organization at your company:

We consistently integrate data from multiple digital channels into a dedicated storage location

We have a detailed, multi-year roadmap for upgrading and integrating our marketing technologies and data management systems

We have an established "cross-channel" analytics group or steering committee to "bust data siloes" that block integrated analytics

We have at least one expert analyst who understands advanced configuration and analytical techniques (including how to design experiments)

Analytics staff are viewed as valuable sources of insight and advice for ongoing optimization of marketing programs

Our measurement philosophy aims for continuous understanding of marketing effectiveness and predictability of impact, rather than attempting to "quanitfy sales impact"

We take a disciplined, empirical approach to evaluating the pathways leading to conversion events and form testable hypotheses of channel effectiveness (rather than "conclusions")