Google - Self Assessment

Section 1 of 2

To what extent do you agree or disagree with each statement as it relates to the marketing organization at your company (note: the term "divisional" is generic for decentralized teams focused on particular product lines, business areas, industries, or segments):

Divisional marketing teams view content as the cornerstone of their campaign efforts (e.g., surrounding a product launch)

Divisional Marketing teams work closely with sales to understand the full demand chain flowing from early customer interest through to sales conversions.

Divisional marketing teams use target personas and a model of the purchase decision-making process as a primary reference point for content development

Divisional marketing teams have thoroughly audited and mapped existing content to the information requirements in customer purchase decision-making

Divisional marketing teams develop a 6- to 12-month planning framework for coordinating creation and delivery of content

The content developed by divisional marketing teams is highly visual (e.g., employing diagrams, video, infographics, photos), reflecting a philosophy of "a picture is worth a thousand words"

Divisional marketing teams thoroughly scan their customer experience to identify situations where targeted content delivered in a mobile format would be highly valuable

Divisional marketing teams provide Sales with tools and compelling "sound bites" based on our content to drive awareness and engagement with prospects