Demand Shaping Maturity Diagnostic

Welcome! Are you finding that your customers are increasingly prepared as they engage in a purchase with your organization? The goal of this survey is to help you understand how your organization can take control back by shaping or creating customer demand. The diagnostic calculates your organization’s Demand Shaping Score based on your competency level across four dimensions:

• Networking/Connecting
• Due Diligence
• Lead Generation
• Teaching Insights

After completing the survey you will receive a report with your demand shaping score and your top demand shaping priorities. Please note that it may take up to a couple of weeks for you to receive your customized report while we are in the process of collecting benchmarking data.

The survey should take you approximately 10 minutes to complete. Remember to answer the questions thoughtfully. There are no wrong answers.

Thank you for participating in the Sales Executive Council's Demand Shaping Diagnostic!

Please navigate through this survey by clicking on the "Next" and "Back" buttons at the bottom of every page.


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